I was at a lecture in Oslo once where Brian Storm, (founder of Mediastorm, a company that specializes in digital storytelling) came to talk about how still photographers had moved from telling their stories in a single shot or series of shots, to creating digital stories for the web by using a mix of sound, stills and film. The photo reportage that you once found in magazines such as LIFE once upon a time, had now adapted to using a mix of both sound and video. Now this was about ten years ago. Since then, the style of storytelling has changed drastically.
I love how one picture can tell a whole story, but for the web, there are so many fleeting pictures everywhere that to capture the attention of the viewers and draw them into your story you need more movement. Although, the technique or medium you should use will always be decided by how the story is best conveyed, however nowadays from what I understand, when it comes to the web, it's all about video. In fact 90% video.
Mediastorm has changed a lot since that lecture, and now pretty much everything they shoot seems to be compelling videos with not much use of stills at all. You can still use stills, but not like they did 10 years ago. As a photographer, I'm thinking that to be able to tell my stories digitally, I need to go back to video. Have you taken the transition from stills to video?